Skip to content
English
Contact Fan Support
  • There are no suggestions because the search field is empty.

What is Dynamic Pricing?

Let ticket prices respond to demand

What is Dynamic Pricing?

Dynamic Pricing is an upgrade to Opendate's price change system. Instead of scheduling price changes by date or changing them manually, you set the limits — and Opendate adjusts the price automatically based on real demand for your show.

You control three things on any ticket type:

  • Base price — your starting (and minimum) price. Dynamic Pricing never goes below it.
  • Maximum increase — the ceiling, set as a percentage of the current base price. Example: a $25 ticket allowed to increase 200% can reach $75. If a scheduled price change moves the base to $30, the ceiling moves to $90.
  • Quantity cap — optionally limit how many tickets per ticket type are sold at dynamic prices.

How it works

Opendate's demand engine continuously evaluates your show's sales pace and updates pricing as demand shifts. When a show is selling significantly faster than expected, it's flagged as hot, and the ticket price steps up within your limits. As demand normalizes, pricing does too — and it never drops below your base price.


What fans see

Fans always see the current price in the checkout widget. If the price changes while they're shopping, they're notified in real time. Once a fan reaches the payment page, their price is locked in for 10 minutes while they complete checkout.


Reporting and settlement

Your settlement shows ticket sales at every price point, so you (and your artists and promoters) see exactly what sold at what price. Prices are rounded to the nearest dollar to keep settlements clean.


Works with the rest of your setup

Compatible with reserved seating (seats.io), promo codes, add-ons, scheduled price changes, and round-up pricing.


How to enable it 

  1. Open the ticket type on any event
  2. Enable Dynamic Pricing and set your maximum increase (and optional quantity cap)
  3. Save — Opendate handles the rest

FAQs

  • Will prices ever drop below my base price? No. Your base price is the floor, always.
  • Can I turn it off mid-on-sale? Yes, at any time. Pricing returns to your standard setup.
  • Does the artist/promoter see what sold at each price? Yes — settlements break out every price point.
  • Is this like Ticketmaster Platinum? It plays in the same space, with one big difference: you set the rules. Base, ceiling, quantity — the venue decides how the tool gets used.