How does Opendate Distribution work?
Opendate Distribution lets you list inventory on secondary platforms like StubHub directly from Opendate — reducing unethical reselling, capturing buyer data, and turning demand into owned fan relationships.
Opendate Distribution is a native integration that lets you list ticket inventory directly to secondary platforms like StubHub from within Opendate. Instead of watching demand shift to uncontrolled resale markets, you control which inventory gets listed, at what price, and you capture buyer data
What does Opendate Distribution do?
With Opendate Distribution, you can:
List select inventory directly to StubHub from within Opendate — no separate login or manual process required
Sync availability automatically — changes in Opendate reflect on StubHub in real time
Reduce unethical reselling by 40%+ by controlling the supply available on the secondary market
Capture buyer data from every resale transaction — turning unknown secondary buyers into fans you actually know
How to enable Opendate Distribution
Opendate Distribution is available to all active Opendate customers.
- Navigate to your event in Opendate
- Open the ticket type you want to distribute
- Check the "Opendate Distribution" checkbox
- Save your changes
Contact our team if you have any questions
Frequently asked questions
Q: Why StubHub? Is this the only partner?
StubHub is our first distribution partner because of its scale and the buyer data it provides. More distribution partners are coming. We will announce each new integration as it becomes available.
Q: What buyer data do I actually capture from resale transactions?
For every ticket sold through Opendate Distribution, you receive the buyer's name, email address, and purchase details. That data flows directly into your Opendate fan database, so you can follow up with marketing, presale access, or future show announcements — just like any primary buyer.
Q: How do you prevent overselling?
Opendate Distribution syncs inventory in real time. When a ticket sells on your primary channel, it is automatically removed from StubHub. You set the inventory thresholds, and Opendate enforces them across both channels automatically.
Q: Does Opendate Distribution cost extra?
Opendate Distribution is included as part of your Opendate subscription. Standard StubHub seller fees may apply on transactions processed through their platform. Contact your Opendate account manager for details specific to your plan.