How does Opendate Distribution work?
Opendate Distribution is a native integration that lets you list your ticket inventory to the secondary market — directly from within Opendate. Instead of watching demand leak to uncontrolled resale platforms, you decide which inventory gets listed, control the experience, and capture buyer data on every transaction.
What Opendate Distribution does
With Opendate Distribution, you can:
- List select inventory to the secondary market from within Opendate — no separate logins or manual processes.
- Reach 100M+ fans across the major resale marketplaces by listing once.
- Reduce uncontrolled reselling by putting authorized supply on the secondary market at prices you influence.
- Capture buyer data from every resale transaction — turning anonymous secondary buyers into fans in your Opendate database.
The distribution network
Opendate connects directly to select partners, including StubHub, and other marketplace networks. Opendates networks connections push your listings out to the broader resale network — including SeatGeek, Vivid Seats, TickPick, and TicketNetwork — so your tickets reach fans wherever they already shop. In total, the network reaches over 100 million fans.
You manage all of it from inside Opendate. There are no separate marketplace accounts to create or maintain.
How to enable and manage distribution
Distribution is controlled at two levels:
- Partner setup (handled by Opendate). The Opendate team enables the distribution partners for your account. If you'd like to add or change which partners you're distributing to, contact your CSM or account manager.
- Per-ticket-type opt-in (you control this). Once a partner is enabled for your team, you choose which ticket types are distributed:
- Navigate to your event in Opendate.
- Open the ticket type you want to distribute.
- Check the "Opendate Distribution" checkbox.
- Save your changes.
Opt-in is granular. You can open GA to the secondary market while keeping VIP closed, and you can toggle ticket types in or out at any time. Distribution only applies to eligible ticket types within their active sales window.
Preventing oversells
Opendate validates every distribution sale against your live inventory at the moment of purchase, using the same server-side inventory locks that protect your primary sales. A sold-out ticket type cannot be reserved through a distribution partner — so you can't oversell across channels, no matter where the sale originates.
Fees
A configurable distribution surcharge (default 10%) applies to distribution sales. The fee is bundled into the Opendate service fee and is not broken out separately at checkout — the buyer sees a single, clean total. Your specific rate is set at the account level; contact your account manager for details on your plan.
Buyer data and reporting
For every ticket sold through Opendate Distribution, you receive the buyer's name, email address, and purchase details. That data flows directly into your Opendate fan database — so you can follow up with marketing, presale access, or future show announcements, exactly like any primary buyer.
Distribution sales appear in your Opendate reporting tagged by source, so you can see what's selling through the secondary market alongside your primary sales.
Frequently asked questions
Do I need separate marketplace accounts? No. Everything is managed inside Opendate — there are no external marketplace logins to set up.
Which marketplaces can my tickets reach? Through direct integrations and the VictoryLive network, your inventory can reach StubHub, Prolific, SeatGeek, Vivid Seats, TickPick, TicketNetwork, and the broader resale network — over 100 million fans in total.
Can fans see they're buying my ticket? Yes. Listings display your venue and event information. Fans buy through whichever marketplace they're already on.
What buyer data do I capture? The buyer's name, email, and purchase details for every distribution sale — flowing straight into your Opendate fan database.
How do you prevent overselling? Every distribution sale is validated against your live inventory at purchase time, using the same inventory locks as your primary channel. A sold-out type can't be reserved through a partner.
How are refunds handled? Refunds for distribution-sourced orders are processed through the standard Opendate refund flow.
Can I see what's selling through distribution? Yes. Distribution-sourced orders appear in Opendate reporting with a source tag.
Does Opendate Distribution cost extra? A configurable distribution surcharge (default 10%) applies to distribution sales, bundled into the Opendate service fee. Contact your account manager for the rate specific to your plan.
Questions about getting set up? Contact your Opendate CSM or account manager.