Creating an SMS Broadcast

1. Access Twilio Account 0:00

• Log in to your Twilio account.

2. Create a New Broadcast 0:29

• Navigate to the broadcast creation section.

• Select 'Create New Broadcast'.

• Choose 'SMS' as the message type instead of the default 'Email'.

3. Target Audience Selection 1:22

• Use the segment builder to select your target audience.

• For testing, you can target your own email address.

4. Compose SMS Content 1:41

• Select the messaging service (phone number) from which the SMS will be sent.

• Write your message using merge tags for personalization (e.g., 'Hey , check out this show!').

• Include any relevant links, which will be shortened automatically.

5. Save and Test the SMS 3:05

• Save your SMS content.

• Send a test message to yourself to verify the content and functionality.

6. Review and Schedule the Broadcast 3:17

• Go to the review and schedule tab.

• Confirm the recipient, content, and schedule the time for sending the SMS.

7. Monitor Broadcast Status 3:36

• After sending, check the status of the broadcast.

• Review delivery reports, click rates, and any failures.

8. Duplicate Broadcasts for Reuse 4:51

• If you need to send a similar broadcast in the future, use the duplicate function to copy the previous content.

Tips for Efficiency

• Use merge tags to personalize messages and improve engagement.

• Schedule broadcasts during peak engagement times for better response rates.

• Regularly review analytics to optimize future broadcasts.