Creating an SMS Broadcast

 

 

1. Accessing Twilio and Setting Up Messaging Services 0:00

• Log into your Twilio account.

• Familiarize yourself with the three different messaging services available in your account.

• Ensure you have your own phone numbers set up for sending SMS.

 

2. Creating a New SMS Broadcast 0:29

• Navigate to the broadcast creation section.

• Select 'Create New Broadcast'.

• Choose 'SMS' as the broadcast type instead of the default 'Email'.

• Name your broadcast (e.g., 'Test SMS Broadcast').

 

3. Targeting Recipients 1:22

• Use the segment builder to select recipients.

• For testing, you can target yourself by entering your email address.

• Confirm that the correct recipient is selected.

 

4. Composing SMS Content 1:41

• Choose your messaging service to select the phone number that will send the SMS.

• Write your message using merge tags for personalization (e.g., 'Hey , check out this show!').

• Include a shortened link to the event page.

 

5. Saving and Testing the Broadcast 3:05

• Save your SMS content once finalized.

• Send a test SMS to yourself to verify the message appears as expected.

 

6. Reviewing and Scheduling the Broadcast 3:17

• Go to the review and schedule tab to check the broadcast details.

• Confirm the recipient count and message content.

• Schedule the SMS to be sent immediately or at a later time.

 

7. Monitoring Broadcast Delivery and Engagement 3:36

• After sending, check the delivery status of the SMS broadcast.

• Review metrics such as delivered, clicked, and converted rates.

 

8. Duplicating Broadcasts for Future Use 4:51

• If you have recurring broadcasts, use the duplicate feature to copy existing content.

• Modify the event details as necessary for the new broadcast.

Important Notes

• Ensure compliance with SMS marketing regulations and obtain consent from recipients before sending messages.

• Double-check recipient lists to avoid sending messages to unintended contacts.

Tips for Efficiency

• Use merge tags to personalize messages, increasing engagement.

• Schedule broadcasts during peak engagement times for better response rates.

• Regularly review and analyze broadcast metrics to improve future campaigns.