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Add-On Ideas for Venues

Offering add-ons at checkout is one of the most effective ways for venues to boost revenue and enhance the fan experience. Below are popular add-on ideas that work seamlessly within Opendate’s ticketing checkout flow and are easy to implement for independent venues, clubs, and small theaters.

Premium Access & VIP Experiences

  • Reserved Seating / Tables: Offer premium seating options or full-table reservations that guarantee the best views and a more exclusive experience. These can include drink service, dedicated waitstaff, or early access perks.
  • Skip-the-Line / Fast Pass Entry: Let fans upgrade their experience with priority entry, reducing gate congestion and offering a premium experience without operational strain.
  • Early Entry Access: Offer early admission for select fans to catch soundcheck or grab the best spots before doors officially open.
  • VIP Lounge or Balcony Access: Sell limited access to a private viewing area or bar section for a premium experience.
  • Meet & Greet Packages: Offer exclusive meet-and-greet opportunities or artist photo ops as ticket add-ons.
  • After-Show Access: Create add-ons for private after-parties or post-show receptions for top fans or VIP guests.

Merchandise & Collectibles

  • Pre-Order Venue Merch: Allow fans to buy T-shirts, posters, or hats during checkout, guaranteeing sales and reducing lines at the merch booth.
  • Exclusive Event Merch: Offer a limited-run poster or shirt specific to the show, available only as a checkout add-on.
  • Merch Bundles: Pair admission with a small merch package (e.g., GA + T-shirt bundle) for easy upsells.
  • Signed Items: Provide signed posters, vinyl, or setlists as add-ons for select artists or events.

Food, Drink & Hospitality

  • Drink Tokens or Bar Credit: Sell prepaid drink tokens or bar credits during checkout. This speeds up bar service and locks in revenue early.
  • Meal Packages: Offer pre-show dinner add-ons through the venue’s kitchen or a local restaurant partner.
  • VIP Drink Packages: Include a set number of drinks or a private bar area for premium ticket holders.
  • Specialty Cocktails or Tastings: Create show-specific drink add-ons or themed tasting experiences for select events.

Parking & Transportation

  • Advance Parking Passes: Let attendees purchase parking ahead of time to streamline entry and reduce day-of cash handling.
  • Premium or VIP Parking: Offer a limited number of close or reserved spots for higher-paying guests.

Pro Tips

  • Keep add-ons limited and relevant to avoid overwhelming fans.
  • Use bundled offers to pair tickets and add-ons for higher conversion.
  • Track performance through Opendate’s checkout data to identify top-selling add-ons.